The Blackbird Academy, LLC (“The Blackbird Academy”) provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of information, including personally identifiable information, that we receive from users of our website and through our applications for mobile devices, and through various offline information collection methods including, without limitation, the completion of lead forms sourced by third-party data aggregators. This Privacy Policy applies only to information that you provide to us through the Website, the Mobile Apps or any of our offline information collection methods. This Privacy Policy applies to all persons who visit the Website, download or use any Mobile App, or otherwise provide information to us. As used in this policy, the terms “using” and “processing” information include using cookies on a computer, subjecting the information to statistical or other analysis, and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally. The term “Website” refers to websites under the domain www.theblackbirdacademy.com. The term “Mobile Apps” refers to the application named “The Blackbird Academy: School Catalog 2013-2014” and any other mobile application offered for download by The Blackbird Academy.

Information Collection and Use

Personally Identifiable Information. When you use the Website and Mobile Apps, we may ask you to provide us with Personally Identifiable Information. As used in this Privacy Policy, “Personally Identifiable Information” means any information that can be used to contact or identify you such as your name, home address, email address, telephone number or payment card number, social security number, and official, or government-issued, ID information. We collect Personally Identifiable Information for a variety of reasons. For example, certain features of the Website and Mobile Apps require that you have a user account with a login and password. The Blackbird Academy also collects information that users provide through optional, voluntary submissions. These voluntary submissions include making an online request that The Blackbird Academy send you additional information about its programs, via email or regular mail, and submitting an application to The Blackbird Academy online. We also collect the other information that you provide as part of use of the Website and Mobile Apps (including, without limitation, zip code, city and state, age and individual preferences) (“Non-Identifying Information”). We use your Personally Identifiable Information (in some cases, in conjunction with your Non-Identifying Information) mainly to administer and provide the Website and Mobile Apps and to administer your inquiries. Certain Non-Identifying Information, which would be considered a part of your Personally Identifiable Information if it were combined with other identifiers such as your zip code and street address in a way that enables you to be identified, is considered to be Non-Identifying Information when it is taken alone or combined only with other Non-Identifying Information. We may combine your Personally Identifiable Information with Non-Identifying Information and aggregate it with information collected from other users of the Website and Mobile Apps to attempt to provide you with a better experience, to improve the quality and value of the Website and Mobile Apps, and to analyze and understand how our Website and Mobile Apps are used.

Unsubscribe Information

You may opt out of email communications from The Blackbird Academy at any time by contacting us at [[email protected]]. Requests are processed as they are received; however, some email communications are planned in advance and may continue to be sent for a few days following your unsubscribe request.

Usage Tracking Information

The Blackbird Academy collects aggregated information regarding user traffic patterns mainly by tallying page views throughout the Website and Mobile Apps (“Usage Tracking Information”). The Blackbird Academy does break down overall Usage Tracking Information according to a user’s domain name, browser type, IP address and MIME type by reading this information from the browser string (information contained in every user’s browser). Usage Tracking Information may also include the pages you were visiting before you came to our Website or Mobile Apps, the time spent on those pages, search terms that you enter into our Search function, access times and dates, and other statistics. Nevertheless, we do not correlate Usage Tracking Information with data about individual users. We use Usage Tracking Information to determine which areas of our Website and Mobile Apps that users visit based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build better Website and Mobile Apps for you.

Pixel Tags

[The Blackbird Academy may work with multiple marketing partners to display retargeted ads to users of our Website, on our behalf, across the Internet. They collect non-Personally Identifiable Information about your visits to our Website and your interaction with our products and services. SMM Comment: Let’s be sure this is correct – it does not appear that the Website currently does this] We may collect non-Personally Identifiable Information through the use of pixel tags, “clear GIFs,” and javascript-based tracking means, which are industry standard technologies that many major Websites use. We collect no Personally Identifiable Information during this process.

Cookies

We may place a text file called a “cookie” in the browser files of your computer. The cookie itself contains no Personally Identifiable Information, although it will enable us to relate your use of the Website to information that you have specifically and knowingly provided. But the only information a cookie can convey to us is information you supply yourself. A cookie cannot read data off your hard disk or read cookie files created by other Websites. The Blackbird Academy uses cookies to track user traffic patterns (as described above). [Our advertising system delivers a one-time cookie to better track ad impressions and click rates. You can refuse cookies by turning them off in your browser. If you have set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use the Website. Nevertheless, there may be certain portions of the Website that can only be used if cookies are turned on. For example, cookies are necessary for a user to access portions of the Website that require a valid user account.

Phishing

Identity theft and the practice currently known as “phishing” are of great concern to The Blackbird Academy. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your login information, or social security number in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission’s website at www.ftc.gov.

The Blackbird Academy Limits Information Shared with Third Parties

The Blackbird Academy does not share Personally Identifiable Information with third-party ad servers or ad networks to serve third-party advertisements on the Website or Mobile Apps.

Aggregate Information and Non-Identifying Information

We may share aggregated information that includes your Personally Identifiable Information, Non-Identifying Information and Usage Tracking Information with third parties for industry analysis and demographic profiling and to deliver targeted advertising about other products and services.

Service Providers

We may engage certain trusted third party companies and individuals to facilitate the Website and Mobile Apps on our behalf, to perform Website and Mobile Apps-related services (including, without limitation, hosting and maintenance services, customer relationship services, web analytics, payment processing and database storage and management services). The Blackbird Academy also shares information about prospective students with third-party services that The Blackbird Academy uses to evaluate potential applicants. We will share your Personally Identifiable Information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only if such third parties are obligated not to use your Personally Identifiable Information for any other purpose or further disclose your Personally Identifiable Information.

Compliance with Laws and Law Enforcement

The Blackbird Academy cooperates with government and law enforcement officials and private parties to comply with applicable law or valid legal process. The Blackbird Academy may disclose information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to comply with laws and regulations applicable us, to respond to claims and legal process (including but not limited to subpoenas) that we reasonably determine to be valid, to protect the property and rights of The Blackbird Academy or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable.

Business Transfers

The Blackbird Academy may sell, transfer or otherwise share some or all of its assets, including your Personally Identifiable Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.

Changes to Privacy Policy

If we decide to make any material changes to our Privacy Policy, we will notify you by posting the new Privacy Policy on the Website or via the Mobile Apps. You are advised to consult this policy regularly for any changes.

Updating Your Privacy Preferences and Information

To update or correct your information and privacy preferences (such as whether you wish to receive promotional communications), you may write The Blackbird Academy at: The Blackbird Academy 2806 Azalea Place Nashville, TN 37204 [email protected]

Security

[We do not take measures to protect non-sensitive Personally Identifiable Information. SMM Comment: We should consider whether we want this to be our position.] The Blackbird Academy is very concerned with safeguarding your information. The security of your Personally Identifiable Information is important to us. But remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. When you enter sensitive information (such as credit card number or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). In some cases, we also encrypt sensitive information where it is stored on our systems.

International Transfer

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as where you live. If you are located outside the United States and choose to provide information to us, we may transfer your Personally Identifiable Information to the United States and process it there. Your voluntary submission of such information represents your agreement to that transfer.

Links to Other Websites

The Website may include links to other websites maintained or controlled by third parties unrelated to The Blackbird Academy. If you click on such a link, you will be directed to that third party’s website. The fact that we link to a website is not an endorsement or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit Personally Identifiable Information from you. Other websites follow different rules regarding the use or disclosure of Personally Identifiable Information. We advise you to review the individual privacy policies of each external site that you use.

Third Party Content

Some pages of the Website may contain content served from external third parties. No information is transferred from The Blackbird Academy to third parties in connection with this content, but visiting a page with third-party content may cause information about you to be sent to the third party. The Blackbird Academy is not responsible for the privacy practices of third parties.

Our Policy Regarding Disclosure of Information by Children

The Website and Mobile Apps are not directed to children under 13. We do not knowingly collect Personally Identifiable Information from children. If a parent or guardian becomes aware that his or her child has provided us with Personally Identifiable Information without their consent, he or she should contact us [email protected] If we become aware that a child under the age of 13 and has provided us with Personally Identifiable Information without verifiable parental consent, we will delete such information from our files.

Effective Date

The effective date of this Privacy Policy is June 18, 2013.

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